WRP is a community radio station. By law, up to 20% of WRP’s annual budget can come from advertising. WRP offers attractive packages to companies wishing to advertise their products or services on the only station broadcasting in English in Paris, targetting the large expats community and the 30 million tourists visiting each year.
WRP can create your ad, from scripting to recording and scheduling it at the best times to reach your potential customers like no other media can. Here are a couple of examples:
In this example (above) AGS International Movers paid for a commercial ad, and SOS Helpline was offered a free community ad, based on mutual promotion.
WRP offers advertisers two options:
1) ADVERTISING: Non-tax deductable standard paid advertisement
ON AIR BENEFITS: Your company, name, brand , service or product is advertised 4 times a day, with the message of your choice, up to 29 seconds. OFF AIR: A banner appears on every 3 pageloads on our website.
NOTE: Unless specified at contract signature, ads will air at the top of the hour, right after the headline news. However ads can be played before a specific show if the sponsor wishes so. Please note that by law, not-for-profit local community stations have an advertizing ceiling, roughly 20% of the annual budget. If we reach that level we will not be able to accept any more advertising money. So do not wait!
2) CORPORATE SPONSORSHIP (Mécénat d’Entreprise): Tax-deductable donation with on-air acknowledgement
TAX BENEFIT: 60% of the donation is tax deductable up to 0,5% of the company’s yearly tax. ON AIR BENEFIT: Your company or name is associated with WRP 4 times a day, the following set message is heard. “WRP is financed in part thanks to the generous support of name and business description. More information on ‘name’ is available at www.name.com. OFF AIR: Your logo appears at our fundraisers, events, public shows, in our newsletter, on our social media pages and on our website in the form of a permanent banner. Some podcasts will be preceeded by your message. Your company name, description and link to website will appear on our website’s corporate sponsors’ page.
Please call us on 06 50 04 62 18 to talk with our sales team and start planning your advertising campaign today!
Here is more information about WRP’s strategy this year.
STRATEGY DOCS 2016